Armstrong & Agents · The agency, without the agency
Armstrong and Agents
Growth partner · Five seats, capped

The agency,without the agency.

Fewer clients. Deeper work. Bigger ideas.

People do the thinking. Agents do the work. The ideas stay human. So does every decision.

See plans → Book a 15-minute call

I work with ambitious companies ready for their next stage of growth, whether it comes from media, marketing, new products or loops that keep learning every week.

Capped at five founding seats · from January Nothing goes live without your go
The board · everything in one placeFounding Sprint · week 6 of 13
Queued 2
Checkout: four steps where three would do, fix draftedgrowthin your go tray
Netflix, Spotify and the Guardian through one DSP: the launch planmedialive Tue
In flight 2
Growth loop: a referral prompt after the first orderPipes · buildingday 2
Pricing test: two offers, half your visitors eachLedger · readingday 5
Delivered 3
The idea, made for each place it runs: TikTok, Reels, out of homedeliveredThu
Reporting dashboard: Meta, Google and the DSP in one place, in your accountsdeliveredWed
Funnel teardown: 11 fixes, ranked by effort, three of them not adsdeliveredMon
1Senior lead, inside your business
6Agents, by name
5Seats, capped
0Hours billed, ever

Apprentice at 17 · OMD · Initiative · Mediahub · KINESSO · VCCP

How it works

Diagnose. Build. Run it with you.

I take one goal with a number on it, like more first orders, and build whatever moves it in 90 days: the ads, a tool, the pricing, the onboarding email. Nothing goes live without your go, and everything I build is yours.

01The read

Diagnose weeks 1–2

I sit inside your business and find what's growing it and what's holding it back: your funnel, your ads, your competitors, the market and the problems your customers actually have. By the end of week two you have the diagnosis and a roadmap of what we build.

02The build

Build weeks 3–8

Then I build the fix, whether that's an idea, a tool, a product or a change to how the work gets done. The agents make the versions, the dashboards and the plumbing. You keep all of it.

03The weekWeek 01 of 13

Run weeks 9–12, then on

I run it with you as a growth loop: paid, organic and owned channels feeding each other. Every week you see what moved. Tests run as long as they need to give a true answer, so what works gets more and what doesn't gets cut.

Meet the wider team

One senior lead. Six agents, each with a name, a job and a set of skills.

Every window is one of them, at work, right now. Tap or hover a window to see why they're two animals, what they do and the skills they bring. Open it and the profile appears. They do the work. I do the thinking.

The human
ArmstrongThe senior lead
Does the thinking: the idea, the judgement about where and when it lands, and the call. Inside your business, not just your marketing.
StrategyCreative judgementThe call
PatchThe Conductor · dormouse, octopus
A dormouse, because she stays calm, and an octopus, because she does eight things at once. She keeps everyone in time, sets the priorities and never lets anything go live without your go.
PrioritiesCoordinating the agentsWays of workingMorning brief
KeeperThe Strategist · owl, anglerfish
An owl, because he sees what others miss, and an anglerfish, because he brings his own light into the dark. He turns what we find into the bet: the brand world, the ad, the media plan or the product.
DiagnosisBrand worldMedia strategyGrowth bets
PipesThe Tech Expert · mole, elephant
A mole, because he digs where no one looks, and an elephant, because he never forgets a connection. He builds the plumbing between your tools, so the numbers can be trusted.
Product engineeringData pipelinesIntegrationsDashboards
PacerThe Campaign Operator · beaver, hummingbird
A beaver, because he builds it properly, and a hummingbird, because he never stops making small adjustments. He sets up and runs your campaigns across Meta, Google and programmatic. Built properly. Tuned every hour.
Campaign set-upMeta and GoogleProgrammaticPacing
NudgeBehaviour and Insight · fox, chameleon
A fox, because he's clever, and a chameleon, because he knows how the way you say something changes how it lands. People rarely do what they say. He watches what they do, and listens where they talk.
Behavioural psychologyExperimentsSocial listeningCulture pulse
LedgerThe Analyst · heron, tortoise
A heron, because he waits for the pattern, and a tortoise, because he never rushes to a conclusion. He tells you when good news isn't real.
Pattern findingData storiesWeekly readout
Coming soon
MarqueeCreative · peacock, dragonfly
Dull is the expensive option. The hundred versions: brainstorms, ad variations and production, so the idea fits the place and the moment it's seen in.
BrainstormsAd variationsProduction

    Cameron Armstrong speaking at the Programmatic Pioneers Summit Armstrong on the gantry with the felt agents at work Armstrong in the attic study of the felt townhouse at night
    The humanHover to see the agents · click to hold
    The founderIssue 01 · London

    Cameron Armstrong. I started as an apprentice at 17. Now I'm building the agency I wished I could hire.

    I made my first YouTube video at ten. At 13 I was running social media for a local business, then for a few more. At 17 I was a terrible sixth-former, so I left and joined OMD, working on McDonald's and Barclays. At the time it was a dream job.

    In ad ops everything was manual and repetitive, so I automated it. Excel macros first, then Zapier and Power BI. That became ATOM, an automation, technology, operations and measurement team at OMD. I was one of its founding members.

    I've been asking the same question ever since: why is it done like this?

    Why are creative and media in different buildings? People don't pay attention to media. They pay attention to what's done with it. Why does a plan get signed off because it suits the agency's commercial terms, when a better option for the client is sitting right there? Why does so much of the money never reach the publisher? Why do we still pay for media by the thousand, when nobody remembers most of it? Why are we still planning for how people watched TV twenty years ago?

    I've had those arguments from the inside for eight years. Some I won. Most of the answers came down to a business model built for a slower world.

    That world has gone, and an industry this far behind is ready to be rebuilt. You don't need hundreds of people to buy media well any more. You need a few agents doing the work, and one person who has the idea, knows where it should land and makes it in the right shape for each place it runs.

    I want to make work people look forward to again, with the tools we have now.

    The fear of regret is bigger than the fear of failure. So I've stopped talking about it and started doing it.

    DoesThe thinking. The idea, the judgement about where and when it lands, and the call.
    WhereIn the business, not just the marketing. In your accounts and your onboarding emails, not in a deck about them.
    NeverBehind a pitch team, or split across clients all week.

    AI doesn't replace the thinking. It replaces the routing.

    All the plays work. It's the playbooks that are broken.

    The future is already here. It's just not evenly distributed yet.

    William Gibson

    Brands and agencies I've worked with

    How we work together

    The playing field has levelled.
    What used to take a hundred people now takes a few agents and one person thinking hard about your business.

    So I work inside your business, not just on your marketing. I find what's growing you and what's holding you back, then I make the fix: the idea, the ads, the tool or the product.

    Creativity applied everywhere

    • People don't pay attention to media. They pay attention to the creative use of media.
    • So the idea lives in where it runs, when it lands and the shape it takes, not just in the film.
    • Placement is a creative decision. Creative and media should never have been split. And I make the work too: the ads, the films and the content, built for wherever they run.

    Made for the feed

    • Most ideas are still made once, as one film, then cut down to fit everywhere else.
    • I start with how people actually find you, then make the idea work everywhere: social-first, built for each platform.
    • The agents make the versions, so the idea fits the place and the moment it's seen in. Many shapes, one idea.

    Growth in the business

    • Some of the best growth ideas never needed a media budget.
    • The onboarding email, the dashboard rebuilt by hand every Monday, the question your website never answers.
    • Not a supplier to your marketing. A partner in your growth.

    What stays with you: the final call on every idea, every pound, and everything we build. If something isn't ours to do, I'll say so on the first call.

    Why one seat

    One seat. No layers.

    At a big agency you pay for people you never meet. Here, the person who pitches you is the person doing the work.

    The idea · keep scrolling 01 / 06

    Advertising was built to move people.

    Somewhere along the way it became a system for moving information.

    Briefs into decks, decks into plans, plans into platforms, results into more decks.

    The thinking happened in flashes. The rest was routing.

    Machines can now do the routing.

    Planning, buying, reporting and optimising are becoming routing, and machines are good at routing.

    That leaves the part that was always the point.

    The idea, the craft, the judgement about where and when it should land, and the ingenuity to find growth where nobody was looking.

    Armstrong & Agents puts all of its time there.

    The agents do the work. I work inside your business, not just on your marketing, and the ideas and every decision stay human.

    Advertising was built to move people.

    Somewhere along the way it became a system for moving information. Briefs into decks, decks into plans, plans into platforms, results into more decks. The thinking happened in flashes. The rest was routing.

    Machines can now do the routing.

    That leaves the part that was always the point: the idea, the craft, the judgement about where and when it should land, and the ingenuity to find growth where nobody was looking.

    Armstrong & Agents puts all of its time there.

    The agents do the work. I work inside your business, not just on your marketing, and the ideas and every decision stay human.

    How it comes together

    One request, start to finish.

    A week, sped up. You ask. I make the call. The agents do the work, and what comes back is built in your accounts, with a receipt. All of it sits on a context layer that never forgets.

    1You ask
    Request · Founderby message

    2I make the call

    3The agents do the work
    PatchConductor
    KeeperStrategist
    PipesTech Expert
    PacerCampaign Operator
    NudgeBehaviour and Insight
    LedgerAnalyst
    4It comes back, with a receipt
    Receipt · Thursdaybuilt in your accounts

    in your go tray
    The context layerWhat has been triedWhat workedYour numbersYour voiceEverything the agents know before they act. The moat.
    01 / 04Four requests, on a loop

    What you keep: code, dashboards, agents, ideas and the context layer. Built in your accounts. Still yours if you leave.

    Things I've built

    Receipts, not case studies.

    Six things that exist. Open one if you want the detail.

    What it replaces

    The next hire, priced honestly.

    Agency retainerHead of Growth hireFractional CMOArmstrong & Agents
    Cost£5–10k a month for a small agency's full team£7.5–9.3k a month with on-costs, in LondonFrom £3–3.5k a month£2,500 a month, held for founding seats
    Who does the workA team; the senior person you met spreads across many accountsOne personOne person, part of the weekOne senior lead, plus six agents
    Time to start4–8 weeks, typically3–6 months to land1–2 weeksJanuary, five founding seats
    Who does the legworkA team of juniors and toolsDepends who you hireThem, by hand, or your teamThe agents, by name
    Notice90 days, typically3 months30 days, typicallyMonth to month. Cancel any time.

    Costs are published figures, checked October 2026: Growth Division's small-agency range; Glassdoor's London Head of Growth average plus employer NI; VCMO and Porter Wills retainers. Timings are typical, not quotes.

    How I work

    Three principles. I don't bend on them.

    One weekly readout, and the deep work happens in between.

    Flip the switch to see who I'm not for.

    1. 01

      I learn the business first

      The unit economics, the funnel, who buys and why they choose you over everyone else. Nothing gets bought or built until I understand it.

    2. 02

      I turn insight into bets, and test them

      Every idea becomes a test, sized against what it could return and run alongside your team. Tests run as long as they need to give a true answer.

    3. 03

      I build the systems that scale what works

      What wins gets more. What doesn't gets cut. The agents keep the systems running between readouts, so the gains compound.

    Plans

    Three line items. Start with any of them.

    Priced like a media line item. One rate, one flight, no percentage of anything, no hours to bill.

    Insertion order № 001Credited against a sprint

    Diagnostic Day

    Not ready for a sprint
    £1,500one day + VAT

    One day inside your business, then the follow-ups it needs. You leave with a diagnosis and the first solutions, ranked, ready to act on. Credited in full against a sprint signed within 14 days.

    • One day · inside your business, with the agentsin person or on a call
    • Follow-ups · as many as it needsafter the day
    • A written diagnosis · what's growing you, what's holding you backyours to keep
    • The first solutions · one of them probably not an adranked
    • No pitchever
    Book a Diagnostic Day →If you go on to a sprint, this day costs nothing.
    Insertion order № 002Start here

    Founding Sprint

    90 days, one goal
    £2,500a month + VAT

    90 days, paid monthly: £7,500 + VAT for the sprint. Diagnose, build, run, hand over.

    • Diagnose · the funnel, the market, your customers, and a roadmap of what we buildweeks 1–2
    • Build · the ideas, products, tools and loops you needweeks 3–8
    • Run · with you, every week, with receiptsweeks 9–12
    • Hand over · everything, in your accountsweek 13
    • Stay on · month to month, at the founding rate£2,500 a month + VAT
    Start a sprint →Five founding seats at this rate, held for as long as you stay. £3,500 a month + VAT once they're full.
    Insertion order № 003One place, founding only

    Two-Goal Sprint

    90 days, two seats
    £4,000a month + VAT

    90 days, two seats, paid monthly: £12,000 + VAT for the sprint. Two goals at once.

    • Two goals, side by side · each with its own plan and readoutfrom week 1
    • Both seats · the same lead, the same agentsone team
    • Everything in the Founding Sprint · twice overweeks 1–13
    • Stay on · both seats, at the founding rate£4,000 a month + VAT
    • One place at this pricefounding only
    Take both seats →Most growth problems are connected: the ads, the funnel, the pricing, the product. Two goals side by side means one person working on both ends of the same problem. Two seats at the founding rate would be £5,000 a month. One place at £4,000, founding only.
    Nothing live without your go Yours to keep code, dashboards, agents, ideas After 90 days month to month Hours billed none

    Already know what's stuck? Fifteen minutes on a call: you describe it, I tell you what I'd do first, and you decide. No deck, no discovery phase.

    Book the call
    Questions

    The things people ask on the call.

    Who actually does the work?

    Me, with six agents. They pull the data, find the patterns, bring recommendations and, once we've agreed it, press the buttons: the set-ups and efficiency work nobody wants to do. On one campaign that meant a line per store, each with its own sales data and triggers, where before it would have been one line for the lot. Every decision is still mine.

    What is a Founding Sprint?

    Ninety days, fixed fee, paid monthly. The first two weeks are diagnosis, and by the end of them you have four things: a diagnosis of what's growing you and what's holding you back; a funnel teardown, with how to improve your website, your ads and every conversion point, and how to track it better; a read of your ads, your competitors' ads and the market, with the opportunities and the problems your customers actually have; and a roadmap of the products, growth loops and agents we'll build, and the tech going into your business. Then we build it (weeks 3–8), run it with you every week (weeks 9–12) and hand over everything (week 13). After that you can stay on at the same founding rate, month to month.

    What happens on a Diagnostic Day?

    I spend a day inside your business, with the agents reading whatever you give them access to. Then I follow up as much as it needs. You get a written diagnosis of what's growing you and what's holding you back, and the first solutions, ranked by effort. If you sign a sprint within 14 days, the day costs nothing.

    Do you only make ads?

    No. I'm hired to grow the business, and sometimes the answer isn't an ad. Some of the best growth ideas never needed a media budget: the onboarding email, the product page, the question your customers keep asking.

    Can the agents change my campaigns on their own?

    They can, and on my own accounts they do. With you, we build up to it. First they read and draft. Once you're confident in what they produce, they make changes, with QA on every one and a receipt you can check.

    Do I own what you build?

    Yes. The code, dashboards, agents and ideas we build for you are yours, whether you stay or not. I also bring my own context layer and skills, built up over years. We use them together on your work, and they stay mine.

    What if it isn't right?

    Some businesses aren't a fit, and the first week usually shows it. If yours isn't, either of us can call it, and you get 75% of your first month back, no questions. Whatever we've built in that week is still yours.

    How do you get paid?

    One fixed fee, agreed before we start. There are no hours to bill, so there's no reason to make work for the sake of it. Nothing I do is a black box: every week you see what I built, why, and what it did. If something isn't right for your business, I'll tell you, even when it's not what you want to hear.

    Do you work with media owners or ad tech companies?

    A few. They've been pitching to me for eight years. I know what a good deck looks like, what a good offer looks like, and what agencies and advertisers actually need. Most of ad tech doesn't have a moat any more. You're selling something close to what someone else is selling, so you need to sell it well. I can help with that. I never buy media for a media owner or ad tech company, never steer a client's spend towards one, and my advertiser clients always know who else I work with.

    Why not just hire?

    Do, if you can. Someone thinking about your business all week is the best thing you can have, but finding them takes months. Most agencies can't give you that, because their best people are spread across a dozen accounts. I take five founding clients, so I can.

    The point

    Advertising used to be an art and a science. Now it's a whole load of noise.

    People used to sing the ads in the playground. Now three-quarters of digital ads go unnoticed, almost half leave people feeling nothing, and billions are wasted. Some of it is simply stolen. I want to bring back an industry people are proud to be part of, where publishers grow, advertisers grow and agencies earn their place. If that's the kind of work you want to make, let's talk.

    Book a call → Prefer email? cam.armstrong002@gmail.com

    Terms of use

    Last updated 8 November 2026

    This website is run by Cameron Armstrong, trading as Armstrong & Agents, in London, United Kingdom. By using it you agree to these terms.

    What the site is

    The site describes how I work and what I offer. Nothing on it is an offer you can accept online. Any work happens under a separate written agreement, and that agreement's terms apply to the work.

    Prices

    Prices are in pounds sterling and exclude VAT unless stated. They can change before an agreement is signed.

    Examples

    The board, the requests and the receipts on this page show the kind of work I do. They are examples, not promises of a particular result.

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    Contact

    cam.armstrong002@gmail.com

    Privacy

    Last updated 8 November 2026

    Cameron Armstrong, trading as Armstrong & Agents, is responsible for any personal data collected through this site.

    What I collect

    This site has no forms, no analytics and no tracking cookies. If you email me or book a call, I get what you send: your name, email address and whatever you write.

    Why, and on what basis

    I use it to reply to you and, if we work together, to set that up. The legal basis is my legitimate interest in answering enquiries, or taking steps towards a contract at your request.

    Who else sees it

    My email provider (Google) stores messages. I don't sell or share your details with anyone else. The site loads its fonts from Google Fonts, which means your browser connects to Google's servers and shares your IP address with them.

    How long I keep it

    Enquiries that don't lead to work are deleted within 12 months. Client records are kept for as long as the law requires, usually six years.

    Your rights

    You can ask to see, correct or delete the data I hold about you, or object to how I use it, by emailing cam.armstrong002@gmail.com. If you're unhappy with my answer, you can complain to the Information Commissioner's Office at ico.org.uk.